August 22, 2009
by Tony P

Looks like the boys in Cupertino, California may have a pretty big trick up their sleeve. A data center which was purchased in Maiden, North Carolina will cost Apple about 1 billion dollars over nine years and is expected to open sometime in 2010. This could be Apple’s foray into one of the largest segments of online entertainment: Social Networking.
The thought of Apple planning to tie various elements of ‘their’ applications and devices like iTunes, iPhones, iPods with apps, music and movies downloads in one, all encompassing social networking application to include Facebook, Twitter, Flickr and a host of others in a one-stop Social networking app seems reasonable. Similar to Yahoo’s offering called OneConnect, consolidating all your social networking services into one application, doing this via iTunes would not only put Apple at the top, but put Apple at the helm of Social Networking across all major networks.
This assumption is not just far fetched but instead based solely on statistical facts. In the second quarter of 2009, Apple sold more iPhones than Macs. 5.2 million iPhones were sold in the second quarter of 2009. Up 626 percent over last year. Some put estimates of total iPhone sales around the 12 Million+ mark, but this could me much higher. Apple more sold more than 1 million iPhone 3Gs by July 2009. Steve Jobs was quoted earlier this year after the release of the iPhone 3Gs saying: “With over 50,000 applications available from Apple’s revolutionary App Store, iPhone momentum is stronger than ever.” In the North American market alone, Apple has managed to gain a 23 percent market share and a 13 percent of Apple’s market share is worldwide and only since 2007 and the release of the original iPhone. These are incredible statistics and proof that the iPhone concept worked.
You think Verizon’s CEO should have taken Jobs up on his offer to carry the iPhone? In a special 4-page report titled by Wired “How the iPhone Blew Up the Wireless Industry,” you can read how Verizon quickly turned down Jobs and his iPhone.

Apple captures 13.7 percent of market world wide share in two years.
Apple may be trying to make a Mobile Me-type app to sync your entire desktop’s social networking applications (iTunes) and have it stay in constant synchronization with your iPhone. It is not a hard concept nor is it a difficult one to implement; it takes money and good coding.
For one, you already have one of the greatest inventions in modern history, the iPhone (and no I don’t own one, so don’t call me fanboy). Also, you have already invented an application which allows you to sync your iPhone to your computer and transfer files, iTunes. You just spent 1 billion on a new Data Center in Maiden, North Carolina and it is thought to be used for some form of Cloud Computing. Include Instant messaging in iTunes like AOL, Yahoo, ICQ, MSN, MySpaceIM, Skype and you just nailed the coffin shut a slew of your competitors.
Therefore, a natural progression (and to Monopolize on it) is to take the largest segment of daily computing, Social Networking, incorporate into your iTunes system, and watch the money roll in when people can download apps, music and movies, then hitting all the Social Networking sites Tweeting, MySpacing or Facebooking of the apps, music or movies you just bought. Now you control it all.
This will happen, its just a matter of when and its pure genius.
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