October 20, 2009
by Tony P
With the big announcement of Motorola’s/Verizon’s Droid over the weekend, we noticed the Lucasfilm Ltd. trademark disclaimer information at the bottom of the Droid commercial. Now press kits started showing up with R2D2 and a lightsaber and containing a card revealing the release date as 11.09 with www.droiddoes.com website.
Could Verizon/Motorola/Lucasfilm Ltd. be forming a long term partnership and using the Star Wars empire as a huge marketing push to become the number one device/carrier? This is theoretically possible when you look at the evidence of the trademarks below. Motorola could have chosen another name for it’s handset but settled on DROID instead. Infringing on Lucasfilm’s trademarks wouldn’t be a wise idea but joining them in a partnership would be utter genius.
There are several trademarks that are active for the word Droid. Many of these are owned by or filed by LUCASFILM ENTERTAINMENT COMPANY LTD. CORPORATION CALIFORNIA P.O. Box 29919 San Francisco CALIFORNIA 94129 and their Attorney of record, Ms. Rosemary S. Tarlton.
One of Lucasfilm’s trademarks for Droid states: IC 009. US 021 023 026 036 038. G & S: Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded CD-ROMs and DVDs featuring games, films, music, computer game software, and video game software; downloadable video game software and downloadable computer game software.
Another one owned by Lucasfilm is: IC 028. US 022 023 038 050. G & S: toy action figures and related accessories. FIRST USE: 19770711. FIRST USE IN COMMERCE: 19770711
And another is: IC 028. US 022 023 038 050. G & S: Toys, games and playthings, namely, hand held units for playing electronic games; [skateboards;] toy action figures and accessories; construction toys; toy building blocks and connecting links for the same. FIRST USE: 19990531. FIRST USE IN COMMERCE: 19990531
I hope that we see something come to fruition out of this partnership with Lucasfilm Ltd. other than sending out R2D2 press kits.
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